The Year Divote Became More Than a Beauty Brand

As the year comes to a close, it feels natural to pause and look back – not only at numbers and projects, but at emotions, relationships, and the journey we’ve shared together. For Divote, this year was exactly that: a year of growth, connection, and confirmation that the vision we live by truly has meaning.

From the very beginning, Divote was never meant to be just a place to shop for cosmetics. Our goal was to create a space of trust, education, and gentleness – towards the skin and towards ourselves. That is why we see 2025 as the year in which this idea became even more firmly rooted.

Eight Korean Brands, One Philosophy

Throughout the year, Divote continued to build a carefully curated selection of Korean skincare, and today we proudly offer eight Korean brands – chosen not because of trends, but because of their quality, ingredients, and philosophy of skin care.

Each of these brands brings something unique – from minimalist formulations and deep hydration to targeted solutions for sensitive, problematic, or mature skin. What they all share is a clean approach, transparency, and real effectiveness – values that lie at the heart of the Divote identity.

For us, introducing a new brand is never a quick decision. Behind every product is research, testing, and a question we always ask ourselves: Would we recommend this to a friend? If the answer is yes, we know it belongs with us.

Pop-Up Stores as Connection, Not Just Sales

One of the most beautiful parts of this year were our Divote pop-up stores. These moments reminded us how important it is to step outside the online world and meet in person – to talk, share experiences, try products, ask questions, and truly connect.

Our pop-ups were not just shopping opportunities, but small live skincare rituals. Spaces where skin was discussed without pressure or perfection, with understanding and warmth. It especially delights us that many of you came curious, left inspired – and returned again.

These encounters reminded us why we do what we do.

Travels to Korea – Behind the Scenes of the K-Beauty World

This year, Divote also took an important step forward. Josipa’s travels to Korea opened the door to a world rarely seen from behind a screen – the very source of the K-beauty philosophy.

Meeting the people behind the brands, speaking with formulators, visiting laboratories and emerging brands brought us invaluable experience. It was on these journeys that the stories of new brands began – brands we are excitedly preparing to introduce in 2026.

These are not brands chosen by chance. They are stories, values, and formulations that fit perfectly into the Divote world – and we can’t wait to share them with you in the New Year.

A Growing Community – Our Greatest Success

Beyond everything else, what we are perhaps most proud of is the growth of our community. This year, Divote welcomed many new customers – but even more importantly, people who stayed, returned, and became part of our story.

Your messages, reviews, feedback, questions, and honesty are never taken for granted. You are the ones who shape Divote and help us become better, clearer, and even more dedicated to what we do.

Looking Ahead to 2026

A new year awaits us, full of plans, ideas, and excitement. It brings:
– new Korean brands
– even more educational content
– new gatherings and pop-up events
– and an even stronger focus on skincare that is gentle, effective, and sincere

In closing, we want to say one big thank you. Thank you for being here, for trusting Divote, and for building something with us that is more than just cosmetics.

Happy New Year 🤍
We look forward to everything that lies ahead – together.

Yours,
Josipa & the Divote team