Introducing Purito: Natural Skincare Inspired by Korean Tradition

Divote Cosmetics proudly presents Purito, a contemporary Korean brand that combines the rich heritage of Korean tradition with an innovative approach to skincare.

The name “Purito” derives from the Korean word “정화,” meaning “purification,” while “To (土)” in Chinese symbolizes “earth” or “soil,” reflecting a deep connection with the planet and the community.

Purito’s Philosophy

Purito is rooted in a profound connection to nature and the community, offering products inspired by Korean tradition and modern science. Their approach focuses on passionately researching natural ingredients from the Korean peninsula and combining these treasures with clinically proven actives. The goal is to provide safe, effective, and ethically conscious products that deliver outstanding results and a delightful skincare experience.

Their formulations are simple and focused on key ingredients, making skincare accessible and enjoyable for everyday use. Purito also actively collaborates with its community, valuing user feedback and integrating these insights into product development. Moreover, their philosophy is deeply grounded in sustainability and ecological awareness, utilizing natural and biodegradable materials to show respect for the planet and future generations.

Key products

Wonder Releaf Centella Serum Unscented
This serum contains 49% Centella Asiatica extract and panthenol, which soothe irritation, strengthen the skin barrier, and provide deep hydration. It is an ideal solution for sensitive skin prone to redness and inflammation. It also holds a special place as one of the first Korean skincare products tried and loved by Josipa, the founder of Divote Cosmetics, who still uses it daily in her routine—so you’ve got her wholehearted recommendation! 🙂 

Dermide Cicahid Sleeping Pack
This overnight mask is formulated with Centella Asiatica extract and ceramides, offering intensive care and skin restoration while you sleep. It helps reinforce the skin barrier, calms irritation and leaves your skin soft and hydrated by morning.

Oat-In Silky Toner
This hydrating toner, enriched with oat extract, soothes the skin, reduces redness, and helps restore the skin’s natural protective barrier. Its light and silky texture perfectly prepares the skin for the next steps in your skincare routine.

Purito represents the perfect blend of Korean tradition and contemporary science, offering products that are effective, safe, and environmentally conscious. Their commitment to simplicity, quality, and community makes them a trusted choice for anyone seeking natural and ethical skincare.

Explore Purito at Divote Cosmetics and discover products that will elevate your skincare routine to a new level.