Purito
Purito Seoul is a contemporary Korean skincare brand that takes inspiration from traditional Korean ingredients and culture, offering enjoyable, sensory-rich products designed to inspire and create connections.
The 'To (土)' in PURITO is derived from the Chinese character for "Earth or Soil," symbolizing deep-rooted connection to the planet Earth and its community.
Fueled by a passion for discovery, Purito explores the Korean Peninsula in search of exceptional natural ingredients. Purito’s products combine the essence of Korean nature with clinically proven active ingredients, delivering safe and effective skincare solutions for everyone.
Purito’s formulations are thoughtfully developed, using only the most essential ingredients. By prioritizing simplicity, Purito enhances the skincare experience, ensuring it is accessible, effective, and a daily pleasure.
